This Notice of Financial Incentive describes the programs through which MoreBeer! offers discounts, points, free products, and other benefits to customers who provide us with personal information. It is provided under the California Consumer Privacy Act (CCPA), as amended by the CPRA.
About this notice
MoreFlavor! Inc., operating MoreBeer!, offers several programs that give customers a price or service benefit in exchange for personal information. These include the MoreBeer! Brewers Club loyalty program, our referral program, and our email and SMS marketing sign-up offers.
The tables below describe each program: what information we collect, what benefit you receive, the terms of that benefit, and how the benefit relates to the value of the information you provide.
How to join
Participation in every program described here is optional. You join by taking the action described in the relevant table below — for example, by creating a MoreBeer! account and enrolling in the Brewers Club, by submitting a referral, or by subscribing to our email or SMS marketing.
By enrolling, you consent to our collection and use of the personal information described in the applicable table for the purposes stated in our Privacy Policy.
How to withdraw
You may withdraw from any of these programs at any time, at no cost and without affecting your ability to purchase from us. To withdraw:
- Brewers Club: contact us at support@moreflavor.com or call 1-800-600-0033 and ask to close your Brewers Club membership.
- Email marketing: use the unsubscribe link at the bottom of any marketing email, or log in to My Account Details and update your mailing list preferences.
- Text messages: reply STOP to 78176, or use the unsubscribe link in any text message where available.
- Referral program: stop sharing your referral link. You may also ask us to delete a pending referral by contacting support.
Withdrawing from the Brewers Club forfeits any unredeemed points balance and any unused rewards issued to you. Withdrawing does not affect orders you have already placed.
How we value your information
We calculate the value of the personal information you provide using the expense-based method permitted under the CCPA regulations: the value of your information is treated as equal to our good-faith estimate of the cost to us of the benefits we provide in exchange for it.
For the Brewers Club, that cost can be derived directly from the published program rules. Points are earned at a stated rate per dollar of qualifying spend, and redeem at a stated rate against a future order. The current earning rates and redemption levels are set out in full on the Brewers Club program page.
Applying those published rates, our good-faith estimate is that the value of a participating member's personal information is approximately one to three percent of that member's annual qualifying spend, depending on membership tier. Members may also receive additional points for enrolling, for providing a birth date, for following us on social media, and for successful referrals, and additional rewards on reaching a new tier. Each of those is described on the program page and increases the value of the incentive above that range.
This estimate may fluctuate based on seasonality, promotional activity, product mix, redemption behavior, and periodic review of program performance. The benefits offered are reasonably related to that value because they are funded by, and sized against, the same commercial return we receive from being able to identify, contact, and serve our customers.
Programs offered
MoreBeer! Brewers Club
| Name of the program or service | Points awarded for enrolling in the MoreBeer! Brewers Club. |
|---|---|
| Categories of information collected | Personal identifiers: your name and email address, and the account credentials you create. |
| Summary of the financial incentive | Customers who create a MoreBeer! account and enroll in the Brewers Club receive a one-time bonus of points, which may be redeemed for discounts or free products. |
| Price or service difference | Enrolled customers receive points that non-enrolled customers do not. |
| Terms of the financial incentive | You must provide your name and email address and create an account at MoreBeer.com to enroll. Customers who do not provide this information are not eligible to participate. Points expire after 12 months of purchase inactivity. Full program terms are in the Terms of Service, Section 21. |
| Relationship to the value of your information | See "How we value your information" above. |
| Name of the program or service | Points awarded on qualifying purchases. |
|---|---|
| Categories of information collected | Personal identifiers (name, email address); commercial information, specifically your purchase and order history with MoreBeer!. |
| Summary of the financial incentive | Enrolled Brewers Club members earn points on each qualifying order, at a rate that increases with their membership tier. Points may be redeemed for discounts or free products. |
| Price or service difference | Enrolled members effectively pay less over time than non-members making equivalent purchases, because points earned can be redeemed against future orders. |
| Terms of the financial incentive | You must be enrolled in the Brewers Club and signed in at the time of purchase. Points are calculated on the product subtotal after discounts and before tax and shipping, and are credited three days after the order is placed. Points expire after 12 months of purchase inactivity. Full terms are in the Terms of Service, Section 21. |
| Relationship to the value of your information | See "How we value your information" above. |
| Name of the program or service | Brewers Club membership tiers (Session, Double, Triple) and the rewards granted on reaching a tier. |
|---|---|
| Categories of information collected | Personal identifiers (name, email address); commercial information, specifically your cumulative qualifying spend during the calendar year. |
| Summary of the financial incentive | Members whose qualifying spend reaches a tier threshold within a calendar year receive a higher points earning rate, one-time tier entry rewards, and access to member-only offers and product rewards. |
| Price or service difference | Members at higher tiers earn points at a faster rate and receive rewards and offers not available to other customers. |
| Terms of the financial incentive | Tier status is based on qualifying spend within a calendar year and is re-evaluated each year. You must be enrolled and signed in for spend to count toward a tier. Full tier terms, thresholds, and reward details are in the Terms of Service, Section 21. |
| Relationship to the value of your information | See "How we value your information" above. |
| Name of the program or service | Points awarded on a member's birthday. |
|---|---|
| Categories of information collected | Personal identifiers (name, email address) and your date of birth or birth month. |
| Summary of the financial incentive | Brewers Club members who provide their birth date receive bonus points on or around their birthday each year. |
| Price or service difference | Members who provide a birth date receive points that members who do not provide one will not receive. |
| Terms of the financial incentive | You must be enrolled in the Brewers Club and add your birth date to your member profile. Providing a birth date is optional; members who decline remain eligible for every other part of the program. Once entered, your birth date cannot be changed by you — contact us at support@moreflavor.com if you need it corrected. |
| Relationship to the value of your information | See "How we value your information" above. |
| Name of the program or service | Points awarded for following MoreBeer! on social media. |
|---|---|
| Categories of information collected | Personal identifiers (name, email address) and your social media account identifier on the applicable platform. |
| Summary of the financial incentive | Brewers Club members receive bonus points for following MoreBeer! on supported social media platforms. |
| Price or service difference | Members who complete a follow action receive points that other customers do not. |
| Terms of the financial incentive | You must be enrolled in the Brewers Club and complete the follow action through the Brewers Club rewards panel, which requires authorizing a connection to your social media account. The points are awarded once per platform. Your use of each social media platform is governed by that platform's own terms and privacy policy. |
| Relationship to the value of your information | See "How we value your information" above. |
Referral program
| Name of the program or service | Points awarded to a member whose referral results in a qualifying order. |
|---|---|
| Categories of information collected | Personal identifiers (your name and email address) and the email address or contact information of the person you refer. |
| Summary of the financial incentive | Brewers Club members who refer a new customer receive bonus points once the referred customer completes a qualifying first order. |
| Price or service difference | Members who refer a new customer receive points that other customers do not. |
| Terms of the financial incentive | You must be enrolled in the Brewers Club and share your referral link. Points are awarded only after the referred person places a qualifying first order. You should only share a referral with someone who has agreed to hear from you. Full terms are in the Terms of Service, Section 21. |
| Relationship to the value of your information | See "How we value your information" above. |
| Name of the program or service | Discount offered to a customer referred by an existing member. |
|---|---|
| Categories of information collected | Personal identifiers: your name and email address. |
| Summary of the financial incentive | A customer who arrives through a member's referral link and provides their email address receives a discount on their first qualifying order. |
| Price or service difference | Referred customers who provide their email address receive a dollar amount off their first order. |
| Terms of the financial incentive | You must provide your email address through the referral link to receive the discount code. The discount applies to a first order meeting the stated minimum and expires as shown on the offer. Customers who do not provide an email address are not eligible. |
| Relationship to the value of your information | See "How we value your information" above. |
Redeeming points
| Name of the program or service | Discount codes redeemed with Brewers Club points. |
|---|---|
| Categories of information collected | Personal identifiers (name, email address); commercial information, specifically your points balance and order history. |
| Summary of the financial incentive | Members may exchange accumulated points for a discount code applying a fixed dollar amount off an order. |
| Price or service difference | Members receive a dollar amount off an order that is not available to customers who are not enrolled. |
| Terms of the financial incentive | You must be enrolled in the Brewers Club and have a sufficient points balance. Each discount level carries a stated points cost and a stated minimum order value. Codes are issued to the redeeming account only, expire as stated at issue, and may not be combined with other order-level discounts. Full terms are in the Terms of Service, Section 21. |
| Relationship to the value of your information | See "How we value your information" above. |
| Name of the program or service | Free product rewards redeemed with Brewers Club points. |
|---|---|
| Categories of information collected | Personal identifiers (name, email address); commercial information, specifically your points balance, membership tier, and order history. |
| Summary of the financial incentive | Members at eligible tiers may exchange accumulated points for a free product added to a qualifying order. |
| Price or service difference | Eligible members receive a product at no charge that other customers would pay for. |
| Terms of the financial incentive | You must be enrolled in the Brewers Club, hold an eligible membership tier, and have a sufficient points balance. Each product reward carries a stated points cost and a stated minimum order value, is subject to availability, and is issued to the redeeming account only. Full terms are in the Terms of Service, Section 21. |
| Relationship to the value of your information | See "How we value your information" above. |
Marketing sign-up offers
| Name of the program or service | Discounts offered for subscribing to MoreBeer! marketing email or text messages. |
|---|---|
| Categories of information collected | Personal identifiers: your email address and, for text messaging, your mobile phone number. |
| Summary of the financial incentive | From time to time we offer a discount on a first or next order to customers who subscribe to our marketing email list or text message program. |
| Price or service difference | Subscribers receive a discount that non-subscribers do not. |
| Terms of the financial incentive | You must submit your email address or mobile number through the sign-up form displayed with the offer. The discount, its minimum order value, and its expiry are stated on the offer at the time it is presented. Message and data rates may apply to text messages. You may unsubscribe at any time as described in "How to withdraw" above. |
| Relationship to the value of your information | See "How we value your information" above. |
Questions and changes
For questions about this notice, or to withdraw from any program described above, contact us at support@moreflavor.com or 1-800-600-0033. For privacy requests specifically — including requests to access, correct, or delete your personal information — contact our privacy team at privacy@moreflavor.com.
For a full description of how we collect, use, and disclose personal information, and of the rights available to California residents, see our Privacy Policy. Opting out of the sale or sharing of your personal information for targeted advertising is a separate choice from the programs described here, and is made through our Your Privacy Choices page.
We may update this notice as our programs change. The date at the top of this page reflects the most recent update.