Logo
 
Our History

The original mail-order warehouse, showroom, office, R&D lab, tap-room (i.e. everything!) 1995

 

The History of MoreFlavor!

1995 - Our company is started as Beer, Beer & More Beer™ on April 1rst, 1995 by Olin Schultz and Darren Schleth. They purchase a few thousand dollars of supplies and Olin begins filling orders out of a 150 square foot shed that was in the back of Darren's house. Many of our first customers still remember pulling up in the gravel driveway and walking around the house to pick up their brewing supplies. From day one we make the decision to never sell a canned beer kit based on quality, unheard of for a homebrew shop at the time.

1997 - Our very first customer Regan Dillon retires from his corporate job and joins Beer, Beer & More Beer™ as a partner. Regan Dillon had a history building all-grain brewing systems for customers in his garage.  We begin building what he terms BrewSculptures™, which are some of the first commercially available all-grain homebrewing systems available. Darren is now welding BrewSculpture™ in his garage. 

1998 - We outgrow the shed, Olin's parents garage, Darren's garage, and any other nook and cranny and move the business into a legitimate warehouse. Chris Graham, a long time customer, quits his paying job at NCR and joins the business as a partner and begins to tackle our IT mess of doing business online in the early days of ecommerce.  

1999 - We introduce the first line of stainless steel conical fermenters designed for homebrewers. We design Wort Chillers with the coils at the top, changing the way most wort chillers are now made.

2000 - Well... the very first thing we did in 2000 was to clear out one of our warehouses and throw an amazing millennium party! We also produced the first full color homebrewing supply catalog. We also started selling supplies and ingredients to make wine after we ourselves start making wine from amazing local fruit. Wine, Wine & More Wine and another passion is born.

2001 - We become interested in roasting coffee and Coffee, Coffee & More Coffee is born. We release heated and cooled conical that are able to maintain temperature with 1 degree, bringing commercial level control to the homebrewer.

2002 - We purchase our Riverside, CA Showroom and begin to learn the challenges of multiple locations.

2004 - We continually push forward spending a year researching and implementing a new database system. Our customer service reps complain they can no longer answer the phone, "Beer, Beer & More Beer, Wine, Wine & MoreWine, Coffee, Coffee, & MoreCoffee how can we help you"  so we incorporate as MoreFlavor!™ while shortening our brand names to MoreBeer!™, MoreWine!™ and MoreCoffee!™.

2005 - With Beer, Wine and Coffee products all on one site we split out our websites to MoreBeer.com, MoreWineMaking.com and MoreCoffee.com to allow for a better and more focused shopping experience.

2006 - Our commercial brands MoreWinePro.com and MoreBeerPro.com are created to sell to commercial wineries and brewers. A Warehouse expansion doubles our space to accommodate growth.

2007 - Our Los Altos California Showroom opens.

2011 - Our production warehouse opens doors to repackage ingredients and make beer kits. Controlling the packaging allows us to both offer the best quality and best value ingredients. 

2012 - We purchase Brewing Techniques Magazine which was an amazing magazine focused on both the advanced homebrewer and the pro brewer. It was just a little before its time.  MoreBeer! integrates 37 issues worth of amazing content into the site, linking the articles to all related products.  We also do a website  upgrade that features hundreds of new FAQ's, tips, articles and videos all linked to products.  The My Products link in the footer of the site is a quiet innovation that links any item you've purchased from us with all of this information.

2013 - We open a 30,000 square foot Order Fullfillment Warehouse in Pennsylvannia to serve the Eastern and Midwestern United States with faster service. Now 90% of our customers will enjoy order transit times of 2 days or less. We also expand our Metal Fabrication Shop to 7,000 square feet to meet increased demand and to make even more cool products.

Today - Our company is still owned and operated by Olin Schultz, Darren Schleth and Chris Graham with the help of all of our amazing employees. There is a common theme that all of us are passionate about flavor and making beer, wine and roasting coffee. We hope to share that passion with you and we sincerely thank you for shopping with us.